The advantages and disadvantages of experimental research show that it is a useful system to use, but it must be tightly controlled in order to be beneficial. Disadvantages: Having discussed the advantages of the Internet for academic research it is worthy to mention some of its disadvantages. For example, before designing a product line or a marketing campaign, a company needs to understand the buying habits of its target consumers. In this way findings of the report are used for employee motivation. 1. Employee Motivation: Now a day’s human resource managers use investigative reports to judge the attitudes of employees. It becomes possible to understand attitudes. But whether a student chooses to use both or just one of these depends on which has the information the student needs, what resources are most available and what comfort level the student feels for each research method. 4 METHODOLOGY: 4.1 STUDY DESIGN The research approach that will be employed for this research study will be in a case study form. One of the disadvantages of the Internet is that it provides a huge amount of information thereby causing information overload. The advantages and disadvantages of qualitative research are quite unique. Start studying Psychology- Research paper Advantages and Disadvantages. On the other hand, you have the techniques of the data collector and their own unique observations that can alter the information in subtle ways. On one hand, you have the perspective of the data that is being collected. It is a unique data relationship that the advantages and disadvantages of qualitative research are able to provide. One must put the perspectives of the participant together with the perspectives of those collecting the data to create accurate results. Advantages of such studies include: Since no primary data collection and analysis is involved, it is simpler and faster to write a review paper than … In the workplace, this can be invaluable in allowing informed decision-making that will meet with wider strategic organizational goals. Advantages & Disadvantages of Internal Marketing Research Departments. A review paper is the one that simply appraises already published articles. 10 Advantages and Disadvantages of Qualitative Research. Advantages and Disadvantages of a Report ... Research reports, justification reports and troubleshooting reports help the top management to take decision. Research is about gathering data so that it can inform meaningful decisions. Online and library research each have their place in a good research project. The researcher will make use of a qualitative literature assessment approach as it will enable the researcher to use relevant literature to review an existing- or suggest a new hypothesis (Kothari:2004). Look at research as a blank canvas. It produces results that can be replicated, but it can also be easily influenced by internal or external influences that may alter the outcomes being achieved. 4. It does not contain any primary research. All this information gives marketers the capability to create new strategies and to follow trends in your audience.Analyzing data and building reports can be used to generate predictions and even create benchmarks for follow-up questions or questionnaires. Questionnaires offer actionable data. Small businesses often need market researchers to point them in the right direction. The more data you gather, the clearer the painting becomes. 7. Marketing Research Advantages and Disadvantages of Open-Ended and Close-Ended Questions Pages: 2 (409 words) Compare and contrast Industrial Marketing Research with Consumer Marketing Research Pages: 5 (1225 words) Advertisements: Advantages and Disadvantages Pages: 4 (757 words) What Are the Advantages of Qualitative Research? Learn vocabulary, terms, and more with flashcards, games, and other study tools. Informed decision-making that will meet with wider strategic organizational goals need market researchers to point them in the direction. And disadvantages of qualitative research are quite unique of the disadvantages of data! Learn vocabulary, terms, and more with flashcards, games, and study! Can inform meaningful decisions the clearer the painting becomes online and library research have... Reports to judge the attitudes of employees a huge amount of information thereby causing information overload reports to judge attitudes... 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